It's no secret that New York Fashion Week delivers on the sartorial front, but top designers also have their hand in creating beauty trends for the season. Today we're highlighting the hairstyles that hit the runway, but can just as easily translate from the catwalk to the sidewalk.
Lived-In and Carefree
At Alice + Olivia, two of the girls sported sky-high, Marie Antoinette-inspired updos while the others wore lived-in, carefree waves. Why the rocker meets 18th-century-queen vibe? "It's like punk rock princess — that's what the collection is," says lead stylist Justine Marjan. "It's very girly and feminine — with nice soft fabrics and pinks — but then there's also leather."
For the texturized aspect, Marjan says stylists generously sprayed TRESemmé's new Compressed Micro Mist Hair Spray ($6.50) onto hair that had been center-parted. "Then we're wrapping it vertically away from the face, with GHD's Classic Curl Iron ($199), and relaxing the curls with a flat iron so it's a more natural-looking, messy wave. At the end, we scrunched in some dry shampoo to create a matte texture."
Carolina Herrera is known for her ultra-feminine clothing, and this romantic, windswept creation from the TRESemmé team complemented her timeless, graceful aesthetic brilliantly.
To create, they parted models' locks in the center and divided it into three sections. Next, they created a low ponytail from the middle section and twisted the two front sections inward and toward the base of that ponytail, securing with bobby pins. Finally, they twisted the ponytail into a loose bun at the nape.
"To get the romantic look, it's important not to twist the hair too tightly to the head," says Odile Gilbert. "Keep it loose and don't worry if some hairs come free."
Updated Vintage Waves
Drybar was charged with creating updated, feminine waves at Pamella Roland, and it definitely delivered. "We wanted the hair to feel romantic, but also a little bit edgy," says Drybar founder Alli Webb, who was the hair lead backstage. "It's like old-fashioned Marilyn Monroe-style soft, uniform waves meets a more cosmopolitan loose curl. We're doing a hard side part with the hair behind the hair. It's pretty and complementary — not taking away from the clothes, but adding to them."
To create, stylists applied Drybar's new Southern Belle Volume-Boosting Root Lifter ($26) at the roots, then blow-dried the tresses while back-brushing with a round brush to create volume. Next, they curled two-inch sections of hair at the crown, let them cool, and then removed them. They also went in with Drybar 's The 3-Day Bender 1" Barrel Digital Curling Iron ($145) to create soft, romantic waves at the mid-shaft, leaving ends alone to create a more modern vibe.
The "curtain bang" silhouette is definitely an emerging trend for 2018, and Jason Wu wholeheartedly embraced it for his runway. The style is named for its ability to be parted in the center or moved to one side — just like curtains.
"When creating this look, focus on the front pieces of hair. You want to have a nice transition from front to back," says Holli Smith for TRESemmé. "The goal is for it to look natural, not retro." Paired with the wet, flattened texture, the vibe is very "model off duty" and "glam without trying too hard."
The name of the game was voluminous texture at Jill Stuart. Whether a model's locks were short, thick, and curly, or long, fine, and straight — or somewhere in between — stylists created lots of lift and really maximized texture.
To build that natural volume, they curled two-inch sections with a curling iron, then brushed them out after they cooled. Next, they sprayed volumizing dry shampoo — try IGK Direct Flight Multi-Tasking Dry Shampoo ($27) — at the roots and backcombed. The dry shampoo is the key to this hairstyle, Gilbert notes, because it adds texture without creating build-up or weighing strands down.
Structured and Futuristic
While we saw a lot of loose and romantic silhouettes at the shows in New York, several designers opted for a more structural approach. That was the case at Naeem Khan, where Gilbert crafted what we're calling Little House on the Prairie meets sci-fi sculptured updo.
"We're taking all the hair from the sides and really flattening it to the side of the head," said Gilbert backstage. "In the front, we're creating a heightened bouffant with one or two waves to create movement. It's almost Polish. And in the back, we did two braids that we put into a chignon."